In Communication & Marketing category you will be able to find post related with how to communicate and connect with all your stakeholders.

Marketing is a crucial tool to any type of organization, since it defines not only its face to the audience (the way how presents itself) but also helps the organization to reorganize in order to have the maximum impact with those audiences.

If you create a good Marketing Plan you will not only to attract more funds and donations, but you will also create awareness and participation of the civil society and beneficiaries. In a general sense, here the ‘product’ will be the cause or the project in hands, and the ‘costumers’ will be the several stakeholders.

A communications plan is an important part of an nonprofit daily operation. As a living document, it frames media activities, including internal and external communications, clarifies the nonprofit’s priorities, target stakeholders, resources and staff assignments.

April 20, 2017
Campaign strategy nonprofits

Campaign strategy for nonprofits

If you work in the social activism, you already know that the engagement in social media rarely reflects in behavior change or real-world actions. It is […]
April 13, 2017
Don't waste your efforts and measure the success of your video campaign

How to measure the success of your video campaign

Probably your nonprofit is struggling to invest in video campaigns. The process of making a video tends to use a lot of human and material resources. […]
April 6, 2017
Should nonprofits use Facebook Live video

Should nonprofits use Facebook Live video?

Social media video live streaming is the new engagement trend. Since it appeared in social media with Periscope, it has been in the front of the […]
March 9, 2017
Video Hooks People

Engaging with Video Marketing

The last few years video has become a key tool in many Communication Strategies, all over the world. Thanks to social integration and investments by Google […]
March 9, 2017
No need to be afraid of marketing

NGOs and Marketing…

Although it is still controversial, Marketing has been gradually accepted as a core tool in Non Government Organizations (NGOs) work. It can be perceived as a part […]