Making your event popular among the target audience can be a daunting task. In this post we give you some tips on getting your attendees and target audience on board.
Create, use and market your event hashtag. Write it along every event related post that you share on social media, your website, video, photo, email signature… Use it in every digital communication you do.
This will allow for anyone to find not only what you’re sharing, but what other people are saying, too. And it will act as an excellent call to action! 🙂
Create a video that conveys excitement and fun. The mix of great visuals and a catchy music are a potent combination that drives engagement through emotion.
What to keep in mind when creating the video:
Use Facebook custom audiences to remarketing. In other words, use it to show ads to people who have already visited your website.
This can be a very effective strategy since it focus on people that already have some interest in what you have to offer.
Create testimonial quotes based on a template with branded images and a defined color palette, to help unify your communication efforts and make it easy to share.
You can also use short testimonial videos, that can be recorded in a smartphone, edited and shared on the go. Video is extremely effective to build trust and showcase the passion and the enthusiasm that your event inspires.
Provide in your website branded, shareable and downloadable resources that fit any platform.
Make it easy for them to share your event by providing a variety of downloadable content: audio, video, photos, graphics, blog posts, updates in social networks (Facebook/Twitter/YouTube/Instagram), newsletter updates, …
Share graphic containing the headshot of a speaker, together with a powerful quote. This provides an opportunity to give your speakers additional exposure, making them to share it with their own network.
Share stories (as images and videos) of the exciting event preparations. This is a great way to generate engagement among your visitors. It creates an emotional connection by giving a sense of being a part the event creation.
Use your smartphone to film a 15 seconds video to say thank you to your new followers and invite them to your event.
Social media contests incentivize likes and shares of your content, getting your event in front of more potential attendees. Plus it’s a great cost-effective strategy, since you can give away free tickets, sponsors’ products or VIP upgrades at little or no cost at all.Here are some tips: