In Communication & Marketing category you will be able to find post related with how to communicate and connect with all your stakeholders.

Marketing is a crucial tool to any type of organization, since it defines not only its face to the audience (the way how presents itself) but also helps the organization to reorganize in order to have the maximum impact with those audiences.

If you create a good Marketing Plan you will not only to attract more funds and donations, but you will also create awareness and participation of the civil society and beneficiaries. In a general sense, here the ‘product’ will be the cause or the project in hands, and the ‘costumers’ will be the several stakeholders.

A communications plan is an important part of an nonprofit daily operation. As a living document, it frames media activities, including internal and external communications, clarifies the nonprofit’s priorities, target stakeholders, resources and staff assignments.

September 14, 2017
How can activists use video safely

How can activists use video safely?

Video is a powerful tool that can help activists to protect and defend human rights. But it can also be a source of information for oppressors, putting […]
August 31, 2017
8 tips for shooting better video with your smartphone

8 tips for shooting better video with your smartphone

Whether you want to record a live event or make a small video crowdfunding your cause, using your smartphone as the main video tool is strating […]
August 17, 2017
Marketing principles for nonprofits

Marketing principles for nonprofits

Here are some key marketing principles that you should apply when creating a Communication Strategy for your NGO or for a specific project. This will help you achieve […]
July 20, 2017
Video use in social media for nonprofits

How to use video in social media for nonprofits

As you already know, one of the most important strategy in content marketing is using video. Knowing how your nonprofit can use video in social media, […]
July 7, 2017
Impact and evaluation videos

How to use impact and evaluation videos

When giving positive feedback to your stakeholders, one key media is video. By using impact and evaluation videos, your nonprofit  or social business can easily report […]
June 15, 2017
Promote Local Social Business Online

How to promote your local social business online

In order to increase and maintain the local community participation, Social Entrepreneurs need to find new ways to market their social business. Depending upon your business […]