We had the opportunity to cover an unique cultural event in Bogotá, Colombia – Flamenbo (II Festival de Flamenco de Bogotá). From this event several video products were created with the intent to register and promote the brand through social media.
One of the main productions is a 2 min trailer of the festival:
This video was share both in YouTube and in Facebook, with a total of 3.6 thousand views to date.
We talked with the digital strategist of the school managing the event, to know more about their strategy in sharing the video.
What was the strategy to share the video?
Our strategy isn’t that planned, it responds more to the needs of the team and the school.
In the case of this video, it was our first medium-big video project so we triedy to apply the strategies from past experiences.
First we made sure about the audiovisual producers had plenty clarity about the emotions we wanted to transmit to our audience and to catch new followers.
Then we decided to focus on Facebook and pin the video in the top of the page, so it’s the first post new people see when they arrive there .
Did you promote the video? Tell us more about it.
Yes. We decided use the video to promote our page in Facebook looking for new followers who were potential clients.
What was the digital impact?
To this video we got more than: 3600 video views, 500 page likes and than 25 shares. To this date we have more than 1480 minutes of video watched.
And what about the real impact in conversions? Are you able to connect it to an increase in clients to the school?
Like every digital strategy is not easy to have a direct correlation. Definitely we got more clients during the video promotion period, but for us it’s not easy to get an exact number of conversions because it wasn’t the only marketing strategy that we used in that time.
We are sure that the video was a very strong input and we have no doubts that we’ll invest in high quality videos again.