When giving positive feedback to your stakeholders, one key media is video. By using impact and evaluation videos, your nonprofit or social business can easily report what’s happening on the ground. And demonstrate the impact the donations, investments and contributions are having.
To start, there’s already the expectation from the general audience, that video should be part of your communication strategy. They expect you to create videos as part of your regular communication.
Then, it’s becoming easier and cheaper for non-expert collaborators to make reasonable videos. Plus, if done right, on-the-fly videos can give a sense of authenticity and a sense of being there.
Also, videos can be highly versatile and, if well-crafted, can easily engage emotionally your audience.
In this article I’ll talk a bit more about impact and evaluation videos. This type of videos can be used by your nonprofit or social business to materialize, in your communication, the impact your donors, investors and clients have. Eventually this may lead to more and better donations, contributions and investments.