If you have a local social business, one key ingredient to your digital communication strategy is video.
But really, is it affordable for a small business like you to actually make a video? Of course! Production cost have fallen and will keep falling. And it’s becoming easier and easier for you to make your own video with enough quality for the social media and Google Maps, for example. You only need a smartphone and a bit of creativity in your communication strategy.
Here are a few reasons why you should invest time and some money to create videos for your local business:
So, video can really give a boost to your social business, if well integrated in a good communication strategy. It’s now, more that ever, affordable to smaller business and it can have a good and fast return of investment.
Just bear in mind that if you want a top quality video, or a top quality communication strategy, you might need to hire a professional. Still, the prices are lower than ever.
In case your social business has a place open to public, I offer you this great tip: suggest your guests to make the videos for you! Be creative on how to do it and where to share. But to give you an idea, here’s how simple it is for them to do it: